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"When Learning is fun, a lot of learning gets done!"

"LaVerne McGrath"

 

MCM Literacy- Learning the Basics to Read, Write, and Spell.

A creative literacy program that overcomes the learning barriers of Dyslexia, ADD and yet works well for all children.

 

 McM LITERACY PROGRAM

It has been said, "When children aren't learning the way we teach, we must teach the way children learn". Here is a Literacy Program that does!

 

The McM Literacy: "Making Sense of the Alphabet" Program is a one-of-a-kind literacy approach that comes with lots of laughter, joy and excitement. This program is an explicit systematic phonic-based approach that instructs children, beginning with the alphabet and moves quickly towards basic reading and writing skills. It is part one of a full scope literacy curriculum.

 

"Making Sense of the Alphabet" addresses various learning differences including dyslexia and is easily adaptable to teaching English as a second language. It is a fast-paced, multi-modal program that uses inter-related creative techniques. This course was literally built for children to answer perennial questions addressing their conceptual needs. The program activates long-term memory by combining and interrelating various imaginative and creative learning modalities such as:

 

  • Emotional Empathy
  • Associative Learning
  • Imagination
  • Artistic/Creative Input
  • Bizarre Imagery
  • Rhythm and Music

 

The BASIC CONCEPTS section of the program imparts a solid foundation for other ideas to build upon as the program develops. It examines many basic assumptions of alphabet-based knowledge. You will see how this all fits together in the BASICS CONCEPTS VIDEO below.

 

 

 

 OUR TEAM:

 

LaVerne McGrath – Creator (Text and Illustrator) of the full McM Literacy Curriculum. She has college Degrees in Art, Communication, Business and has a B.A. in Education and Graduate Studies from Arizona State University. LaVerne lives in Richland, Washington, USA.

 

Kay S. Matthis – Colorist, Editor, Audio and Video Director for the McM Literacy "Making Sense of the Alphabet" Program. She has a B.S. in Film and Television  Production from Montana State University. Kay lives in Spokane, Washington, USA.

 

Gene Colburn - Owner/Engineer of Station 3 Media in Spokane, Washington. He is also part sponsor for this Kickstarter Campaign. Gene lives in Spokane, Washington, USA.

 

GOAL: To complete the McM Literacy, “Making Sense of the Alphabet” Program. This includes the Lessons, Exercises and Reviews with animated video sections and accompanying Practice/Coloring Book. The creature illustrations from the letter lessons video's are mirrored in the students workbooks so that the images and stories are reinforced.

 

VISION: Prevention of literacy crisis begins with adapting teaching approaches to better fit the learning needs of the students. Strengthening skill sets of children entering school and filling in the literacy gaps for those falling behind are the goals. Literacy is an important gift to be shared by all.

 

MISSION: To provide an affordable, accessible, effective literacy program so that all various learning types, including students with dyslexia and attention issues, can excel.

 

BUSINESS MODEL:  Website subscription will be based on delivery adaptable for Desktop, Tablet or Cell Phone and marketed through email campaigns, social media, and other media outlets.

 

For Individuals: Book purchase and access to the program will be available for purchase through our website.

 

For Organizations: Options will be available to purchase a Licensing Fee, sets of books, or program access through our website. Additional materials, lessons, communication and information will also be available through downloading and ordering linked ordering.

 

MARKET: Homeschooling parents, daycare centers, preschools, kindergarten, tutoring centers, private and charter schools.

 

TARGET AUDIENCE: Students entering school and those with any gaps in their literacy foundations, largely three to nine-year-old children. These years are critical in the formation of literacy skills!

 

 

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